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Les Artisans de Geneve SA is an independent company and is not sponsored by, associated with and/or affiliated with Rolex S.A., Audemars Piguet SA, Cartier SA ,or any other original brand manufacturers in anyway, and operate in a completely unofficial capacity. Les Artisans de Geneve SA Company provides exceptional, uniquely modified timepieces and customization services upon request.

Cool Hand
Brooklyn

My Life Is Crazy. I’m At The Apple Store In SoHo, New York And A Man asks Me If I’m Spike Lee. I Get This Question A Lot And I Answered “Yes, It’s Me”. Well That Gentleman Is John Isaac. Who Is He? Well, Glad That You Asked, John Is The Chief Executive Officer of Les Artisans De Genève. We Started A Conversation And He Asked Me If I Wanted To Do A Collab. WHAT? And Here We Are with Our Cool HAND BROOKLYN WATCH. Folks, I LOVE THIS WATCH. (I LOVE DAYTONA ROLEX. I Own Several From Back In The Day). I Love The Late Great Paul Newman. I Only Got To Meet Him Once. I Did The Film 25th Hour And I Wanted To Show Paul Love, A Homage To Him And One Of My Favorite Film Cool Hand Luke, So I Asked Mr. Newman If I Could Have The Poster Of Cool Hand Luke In The Apartment Of Edward Norton’s Character. Mr. Newman Not Only Agreed But He Also Signed The Poster To Me. This Is Truly One Of My Prized Pieces Of Art. This Watch Encompasses Excellence, Tradition, Style And Love. John And I Have Often Talked About What If One Of Us Did Not Decided To Go To The Apple Store In SoHo That Fateful Day, We Would Have Never Met, There Would Be No Watch. The Fact Is, The Powers In The Universe Made Our Meeting Possible And I Believe It Was Meant To Be.

COOL HAND BROOKLYN
WITH L-O-V-E
With Regards, Tenured NYU Graduate Film Professor Spike Lee
Free worldwide delivery
39 150,00 EUR
Excl. VAT. Ex-factory
Due to the very limited pieces available and the very high demand, we don't take reservations. If you want to ensure to get a piece, you have to provide a 30% deposit. Please click the button below to open our secured paiement page.
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Cool Hand Brooklyn
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Cool Hand Brooklyn
11 745,00 EUR
30% deposit
Balance (when watch is ready) : 27 405,00 EUR
Price : 39 150,00 EUR
Excl. VAT. Ex-factory
Spzk
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video spike lee cool hand brooklyn custom rolex daytona

The Craftsmen’s view

From Brooklyn To Geneva

Having always had a profound admiration for Spike Lee’s body of work, creating a timepiece reflective to his image was a great challenge. In our opinion, the fine balance between future and past is one of Spike Lee’s most notable characteristics. We aimed to keep the timelessness of the Rolex Daytona 116520 while bringing singular and innovative details into play, striving to create a piece that would respect the rigorous codes of Swiss watchmaking, its expertise and craftsmanship, while simultaneously remaining unique, modern and innovative.

modifications

Specifications

- Base : Rolex Daytona 116520
- Navy blue « Blee SPZK » created exclusively
- Navy blue « Blee SPZK » dial
- Navy blue « Blee SPZK » bakelite bezel
- Refined hours and minutes hands
- Handmade Cool Hand Strap in alligator leather in a Nato style
- Transparent back, numbered and 100m waterproof
- Massive 22ct gold rotor « Blee SPZK »
spike lee cool hand brooklyn custom rolex daytona sketch

Vintage touches

The Cool Hand Watch

New York is both a modern and an authentic city and the Watch had to embody this duplicity. The case of the original Rolex 116520 model has been modified by hand to give it the style of the 1970’s models. We replaced the current ceramic bezel with an orange and blue bakelite bezel, using authentic 1950’s machines. The hands are individually refined by hand, getting the tyical look of the vintage watches.
spike lee cool hand brooklyn custom rolex daytona face

Trademark

Modified Movement

Our signature sapphire transparent case back shows the modified Rolex 4130 movement of the watch. As a final touch, this Rolex 4130 movement wears our signature 22ct massive blue gold rotor handmade and engraved in orange.
spike lee cool hand brooklyn custom rolex daytona back
spike lee cool hand brooklyn custom rolex daytona with alligator strap

New York is Orange and Blue

«Blee», the Lee Blue

We have created a unique navy blue color, the «Blee SPZK» blue. The dial is inspired by the mythic Rolex Daytona 6263 model and has entirely been reworked in Orange and Blue, with a sunburst finish. Orange and Blue are the colors of NYC and its beloved New York Knickerbockers. Orange and Blue are the colors of Spike Lee.
spike lee cool hand brooklyn custom rolex daytona watch dial
spike lee cool hand brooklyn custom rolex daytona modified rolex 4130 movement
spike lee cool hand brooklyn manhattan bridge
spike lee cool hand brooklyn portrait in dumbo

Tribute

Cool Hand Brooklyn

Paul Newman is an inspiration for all generations. He was and will always be a legend. Spike Lee has an immense admiration for this man who embodies the American Class and « Cool ». Cool Hand Luke is one of Spike Lee’s favorite movies. This is how we named the watch, this is why we have chosen the Rolex Daytona model and this is how we wanted to pay tribute to the amazing Paul Newman.
spike lee cool hand brooklyn cool hand luke poster

Unique

Cool Hand Strap

We replaced the bracelet of the original Rolex 116520 model with our Cool Hand Strap. The famous Nato strap was revisited and entirely made by hand in alligator leather, front and back. The steel bracelet is provided with our timepiece. We applied our 12h/6h vintage polishing, entirely made by hand.
spike lee cool hand brooklyn steel bracelet and alligator strap

Ya-Dig?
Sho-Nuff

spike lee portrait wearing spike lee cool hand brooklyn custom rolex daytona
spike lee cool hand brooklyn custom rolex daytona from top
Pre-order
Free worldwide delivery
39 150,00 EUR
Excl. VAT. Ex-factory
Due to the very limited pieces available and the very high demand, we don't take reservations. If you want to ensure to get a piece, you have to provide a 30% deposit. Please click the button below to open our secured paiement page.